What is the bounce rate of your landing pages? Mine is about 80%. The visitors who hit the back button or the close button make you absolutely no money, in fact they probably cost you money if you are paying for ads. Using Exit Splash you can monetize these visitors who would otherwise have left - if a visitor tries to exit your site they will instead see a popup screen providing them with an incentive not to leave. This incentive could be a discount or a bonus if they choose not to leave and instead make a purchase. Take a look at Exit Splash in action - For example, I have 1000 visitors per day to one of my landing pages, 80% of them bounce. If I am not using Exit Splash those 800 bouncing visitors will make me no money at all, they are wasted. If I AM using Exit Splash 10% of those 800 leaving visitors will choose not to leave, they will choose to take up my discount or bonus offer, meaning an extra 80 interested visitors per day on top of my initial 200 non-bouncing visitors. Instead of the original 200 interested visitors per day I now have 280 per day, which equates to an increase in sales of 40%. Impressive, right?

For a mere $67 you too can have Exit Splash. That purchase price will be paid back in just a few sales. Don’t miss this opportunity to increase your conversion rate overnight.

Tracking202 Pro has been released! If you have never tried a 202 product, the regular tracking202 is a lead tracking system. If you have used the regular Tracking202 or Prosper202 you’ll know it’s a great tracking software, but what separates it from its free counterparts is that it integrated much more fully into your advertising networks and affiliate networks, and setting up tracking has been mode more easy.

The pricing at first seems a little steep, costing ~$30 per month for a small publisher, ~$100 for a medium publisher and ~$2000+ for a large publisher. In my case the fee ends up being 1-2% of my revenue, and if you think about it, the software just needs to increase my revenue by 1-2% for it to pay for itself. With it’s full integration I expect it to increase my revenue by far more than 1-2% and it also save me time.

Since the product is new, they are holding a referral contest with prizes including: 3 laptops, $1000s in ad coupons, Kindle 2.0, 32GB iPod Touch, a Flip Mino HD Camera and a Landing Page Optimization book. The prizes where sponsored by WebTraffic2Go, Neverblue, eAdvertising, AKMG, Affiliate.com, and Epicenter Network.

I am using Tracking202 Pro myself and recommend it to anybody who sells affiliate products.

One of my websites which I discuss here in SEO case studies is www.narutowallpaper.biz which gets about 15,000 uniques per day. Well I am done with Naruto as a topic, the website has plateaued because I rank on the first page of image search for almost every Naruto related keyword - there are no keywords left to target.

Image search is my favored traffic source for wallpaper sites because of the significant amounts of traffic is brings without too much effort. To increase traffic and revenue my options are these: expand my traffic sources, or target a more broad topic than Naruto. Since image search seems like the best traffic source for wallpaper websites I’d rather not find new and different traffic sources, so I’m going to be expanding from Naruto to Anime. Anime is the animation style which Naruto fits in to, so if my topic is Anime I can target 10 or 20 times as many keyword than I can with Naruto, as with an Anime website I can target: Naruto, Dragonball Z, Bleach, One Piece, and the list goes on.

Since I am making this change my focus will no longer be on www.narutowallpaper.biz but will now be on www.downloadanime.biz. Download Anime is an anime wallpapers website and is currently one month old, has about 700 uniques per day and is growing steadily. I am currently adding content, building backlinks, and waiting for the Google ImageBot. Prepare for another SEO case study (some time)!

Knowing where your competitors get their traffic from can be very useful for increasing your own traffic, thanks to Google and Google Analytics we can find this very information. In Google Analytics there is an option to export as pdf, and many people use this option, and then upload the report to their web hosting. Luckily for us Google also manages to index some of these reports, so using a search query such as filetype:pdf intitle:dashboard “referring sites” “keywords” will return roughly 1000 Google Analytics reports for various websites.

Analytics reports don’t do us much good unless they are for websites in a similar niche, so add a keyword to the end of that search to find more targeted reports, but make sure it’s not a too specific niche. Something broad like filetype:pdf intitle:dashboard “referring sites” “keywords” games is suitable. The previous search returns 6 results, of those I only read the reports of websites with lots of traffic which for this search is only two websites, and one of them is irrelevant.

With these reports you should note their most successful keywords and best referring sites. Does anybody else have any ideas for discovering competitors’ traffic sources other than Analytics and Awstats?

I paid a designer $30 to redesign the banner of www.narutowallpaper.biz with hopes of improving the look of the site, the designer successfully made a better looking banner (I conducted a poll) but I also received something I wasn’t expecting; the page views per visitor increased from 5.5 to 6.5 overnight, and the banner is the only thing that was changed.

There was no change in traffic sources, no change in content, just a change in look and feel. An extra 1 page view per visitor multiplied by the 15,000 uniques per day that www.narutowallpaper.biz gets and I will have an extra 15,000 ad impressions per day, the banner will pay itself off in no time.

For people who are interested, following are the original and new banner designs. Here is the designer’s website.