Do you display a phone number on your website? Do you know how many of your website visitors call the number and where those visitors came from? Most businesses don’t track it, but it is very valuable to do so.
Lets start with a case study:
ARB Accounting is a local accounting business in Brisbane, Australia which I did a little marketing for (local search). Initially we had Google Analytics set up so we could see visits and traffic sources but we were not tracking phone conversions.
I came up with a solution to track phone calls by hiding the contact details and having visitors click it to reveal them. The solution uses javascript like this
onClick="javascript:pageTracker._trackPageview('/contact/phone'); swapText()".
It looks like this on the website –
The solution may look a little messy, but it gets the job done (and it’s free). There are paid solutions out there that may be cleaner, but I have not tried them so can’t recommend any. One example though is
Mongoose Metrics.
The javascript function used to reveal the number is like this –
function swapText() {
document.getElementById("on1").style.display = "inline";
document.getElementById("off1").style.display = "none";
}
The full source code for the phone number itself is -
phone: <a href="#"onClick="javascript: pageTracker._trackPageview('/contact/phone'); swapText()" title="Click Here to Reveal">07 3379 <span id="off1">....</span><span id="on1" style="display: none;">1697</span><noscript>1697</noscript></a>
And the last step to set up the tracking is to add a goal in Google Analytics, a REGEX match goal for ‘/contact’ since in the website we are simulating page views on the /contact/phone page with
pageTracker._trackPageview('/contact/phone').
Now that the website has good tracking set up we can analyze the data. The traffic sources > goals report shows that Google, direct and YellowPages brought all of the leads in the past 30 days.
We’ll want to drill down into those to find out more. Direct is simply people typing the domain name into their web browser. It turns out 75% of the YellowPages leads are actually spammers, not customers, and YellowPages costs $200 per month. So YellowPages sent 7 leads in the 30 days but 5 of them were spammers, only 2 legitimate customers – it’s time to drop YellowPages advertising. As for Google we will drill down further into keywords.
As you can see, there were 15 brand searcher leads and 8 non-brand searcher leads. The 8 non-brand searchers were due to my local marketing. At ~$110 per lead, my marketing brought in 8*$110=$880 of revenue for the month. I charge 20% commission, but only on the new sales generated by the local search marketing, so $880*20%=$176 commission for me.
A nice comparison to show the client is that YellowPages charges them $200 and only brought 2 leads. I charged $176 for 8 leads.
If you own a business you are probably well aware of the importance of creating and utilizing a corporate logo. Not only is this incredibly important for branding purposes, but for general marketing. While most will apply this to business cards and promotional items, others won’t forget that it is equally important for the sake of communications. This means letters, emails, and faxes, which leads us to letterheads.
Creating a letterhead doesn’t have to be a complicated or expensive venture. In fact, you can do it yourself for free, and without much hassle. All you need is a general idea of what your own company does, and some basic computer skills, and you are ready to go through the steps.
Step 1 – Create a Logo
The first part to creating a letterhead is establishing a strong logo that can catch the eye of the potential customer, and then stick in their mind. This will always go along the top of any communications that you send, and so it should be consistent, simple to print, and easily recognizable. It should also contain your companies name, phone number, and address. If you are using it for your own personal communications, it can also have your name and personal line.
Step 2 – First Print
This first print will be for the letterhead itself, you should print the background elements of the letterhead 100 or so times. The logo, contact information, and any border you might have should be printed on this run. Make sure there is plenty of empty space to hold your text on the second print run.
Step 3 – Second Print
In order to get the text onto the sheet of paper with your letterhead, you will have to run it through again. Place your letterhead backgrounds back into the printer, making sure they are facing forward with the letterhead showing. You will need to make sure the page margins are correct so that the text fits into the blank area of the letterhead. Following is what steps 2 and 3 should look like.
That’s it, just three steps. You can easily create and print your own letterhead, and the best part is that once you have created it, all you have to do is add the text and print against the picture and border in the future. It is a great way to establishing a branding image, and give customers a sense of who you are in your communications.
Make your own letterhead today!
8th July 2009Comments Off
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What is the bounce rate of your landing pages? Mine is about 80%. The visitors who hit the back button or the close button make you absolutely no money, in fact they probably cost you money if you are paying for ads. Using
Exit Splash you can monetize these visitors who would otherwise have left – if a visitor tries to exit your site they will instead see a popup screen providing them with an incentive not to leave. This incentive could be a discount or a bonus if they choose not to leave and instead make a purchase. Take a look at Exit Splash in action –
For example, I have 1000 visitors per day to one of my landing pages, 80% of them bounce. If I am not using Exit Splash those 800 bouncing visitors will make me no money at all, they are wasted. If I
AM using Exit Splash 10% of those 800 leaving visitors will choose not to leave, they will choose to take up my discount or bonus offer, meaning an extra 80 interested visitors per day on top of my initial 200 non-bouncing visitors. Instead of the original 200 interested visitors per day I now have 280 per day, which equates to an increase in sales of 40%. Impressive, right?
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Tracking202 Pro has been released! If you have never tried a 202 product, the regular tracking202 is a lead tracking system. If you have used the regular Tracking202 or Prosper202 you’ll know it’s a great tracking software, but what separates it from its free counterparts is that it integrated much more fully into your advertising networks and affiliate networks, and setting up tracking has been mode more easy.
The pricing at first seems a little steep, costing ~$30 per month for a small publisher, ~$100 for a medium publisher and ~$2000+ for a large publisher. In my case the fee ends up being 1-2% of my revenue, and if you think about it, the software just needs to increase my revenue by 1-2% for it to pay for itself. With it’s full integration I expect it to increase my revenue by far more than 1-2% and it also save me time.
Since the product is new, they are holding a
referral contest with prizes including: 3 laptops, $1000s in ad coupons, Kindle 2.0, 32GB iPod Touch, a Flip Mino HD Camera and a Landing Page Optimization book. The prizes where sponsored by WebTraffic2Go, Neverblue, eAdvertising, AKMG, Affiliate.com, and Epicenter Network.
I am using
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