Entries from October 2007

Google PageRank Update – PR0 to PR5.

October 31st, 2007 · 2 Comments

The Google PageRank update has finally passed and my results have been quite impressive. Marketing Hub is just over a month old so this is the first PR the website has received, the website jumped from no PR to PR5. In comparison to some other marketing related websites PR5 is very good for a one […]

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Tags: PageRank

Strategic Database Marketing

October 27th, 2007 · No Comments

If you don’t already know, acquiring a new customer is far more expensive than keeping an old customer. The longer you can keep a customer the more profitable they become so keeping a relationship with your current and past customers is very important. Following is a graph which displays the profitability of customers over time. […]

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Tags: PR

Long Tail Versus Short Tail Keywords

October 22nd, 2007 · No Comments

Long Tail Versus Short Tail Keywords Keywords can be split into two main groups, short tail keywords and long tail keywords, or broad keywords and narrow keywords. The term ‘long tail’ was coined by Chris Anderson and is used to describe the strategy of targeting less-competitive niche markets rather than the hugely competitive broad keywords. […]

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Tags: SEO

SEO Update – NarutoWallpaper.biz

October 21st, 2007 · 4 Comments

Almost one month ago I wrote about how I took www.NarutoWallpaper.biz from 0 to 400 search engine visitors per day in just over one month in my SEO Case Study. In the one month since I posted the case study NarutoWallpaper’s search engine traffic has more than doubled, from 400 uniques per day to over […]

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Tags: SEO

Color Meanings and Internet Marketing

October 19th, 2007 · 3 Comments

Color plays an important role in a potential customer’s decision making process, certain colors set different moods and can help to draw attention. One good example of successful use of color psychology is in the Apple iPod advertisements, they use simple tritone color schemes of black, white and a bright background color. The bright background […]

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Tags: Color · Theory