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	<title>Marketing Hub .info &#187; Stationery</title>
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		<title>The Benefits of a Custom Letterhead</title>
		<link>http://www.marketinghub.info/the-benefits-of-a-custom-letterhead/</link>
		<comments>http://www.marketinghub.info/the-benefits-of-a-custom-letterhead/#comments</comments>
		<pubDate>Wed, 07 Nov 2007 21:15:31 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Stationery]]></category>

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		<description><![CDATA[Having a high quality custom letterhead has numerous benefits for a business but many small businesses fail to see these benefits, and think that having custom letterhead, business card and stationary designed is an unnecessary expense.  The fact is that the increase in sales and customer retention good design can bring far outweighs the [...]]]></description>
			<content:encoded><![CDATA[Having a high quality custom letterhead has numerous benefits for a business but many small businesses fail to see these benefits, and think that having custom letterhead, business card and stationary designed is an unnecessary expense.  The fact is that the increase in sales and customer retention good design can bring far outweighs the expense of having them created.

<h2>The Benefits of a Custom Letterhead</h2>
<h3>Improving Your Corporate Image</h3>
When a potential customer sees that you have a high quality letterhead or business card they will immediately assume that you provide a high quality product or service.  If you have an ongoing company image between all of your stationary including logo, business card, and letterhead and envelopes the potential customers will notice the effort you have put in.
<h3>Increasing Recognition</h3>
If a potential customer is walking past your physical store and your store uses the same colors as a letterhead they have already seen they will recognize the store and pay far more attention than they usually would.  Having seen the company image before it is pulled from the sub-conscious into the conscious mind of the passer-by.
<h3>Increasing Website Traffic</h3>
If you include your URL on your letterhead and business card you are giving your customers the ability the research your business further, if they want to do so.  Other important information should also be included on a letterhead such as phone number ad location.
<h3>Separating Yourself From The Competition</h3>
If a custom letterhead is the only way you can differentiate yourself from your competition it could be a brilliant marketing decision to do so.  If I was to receive a letter on blank white paper from one company and a letter on a well-designed letterhead from another company, I would be far more interested in the second company, that&#8217;s the effect professional letterhead design has.
<h2>Cheap Letterheads and Free Letterhead Templates</h2>
Letterhead printing usually costs around $0.10 per letterhead and is purchased in bulk such as 1000+ to receive a reasonable price per unit.  Having a letterhead custom designed for your business tends to cost $100 but can cost more or less depending or the amount of revisions you want and if you already have a logo and color scheme and so on.
<br /><br />
An alternative to paying for a custom design is to use a <a href="http://www.marketinghub.info/free-letterhead-templates-and-free-letterhead-samples/">free letterhead template</a>.  Using a free letterhead template can make the design process absolutely free leaving you to only pay for printing.  An example of a free letter template that released by MarketingHub.info follows &#8211; 
<h3>Free Letterhead Sample</h3>
<div style="text-align: center;"><a href='http://www.marketinghub.info/wp-content/uploads/2007/11/lawyer-letterhead.doc' title='Lawyer Letterhead'><img src='http://www.marketinghub.info/wp-content/uploads/2007/11/lawyer-letterhead.jpg' alt='Lawyer Letterhead' style="border: 1px solid #666;" /></a></div><img src="http://www.marketinghub.info/?ak_action=api_record_view&id=109&type=feed" alt="" />]]></content:encoded>
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		<title>Business Card Idea</title>
		<link>http://www.marketinghub.info/business-card-idea/</link>
		<comments>http://www.marketinghub.info/business-card-idea/#comments</comments>
		<pubDate>Wed, 03 Oct 2007 18:04:02 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Stationery]]></category>

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		<description><![CDATA[A business card can be a highly effective promotional tool if used correctly, however when given a business card people quite often just put it in a drawer or throw it away.  To counter this, a business card needs to stand out from the rest by having either exceptional design or an added benefit. [...]]]></description>
			<content:encoded><![CDATA[A business card can be a highly effective promotional tool if used correctly, however when given a business card people quite often just put it in a drawer or throw it away.  To counter this, a business card needs to stand out from the rest by having either exceptional design or an added benefit.  If you are looking for templates, visit our <a href="http://www.marketinghub.info/free-business-card-templates/">Business Card Templates</a>.
<br /><br />
<h2>Business Card Magnets</h2>
Having a magnetic business card is a simply way to keep people from putting the card in a drawer; rather than place it in a drawer they place it on the fridge.  Very simple and quite effective.
<br /><br />
<img src='http://www.marketinghub.info/wp-content/uploads/2007/10/business-card-magnet.jpg' alt='Business Card Magnet' />
<h2>Business Card Mouse Pads</h2>
Having your contact details displayed on a potential client&#8217;s mouse pad can give you daily promotion to that client.  If they ever do need a service like yours they will be far more likely to call you than if they had your business card sitting in their drawer.  This idea costs a couple of dollars per mouse pad and is most beneficial for IT companies.
<br /><br />
<img src='http://www.marketinghub.info/wp-content/uploads/2007/10/business-card-mouse-pad.jpg' alt='Business Card Mouse Pad' />
<h2>Business Card Memory Sticks</h2>
Along the same lines as the mouse pads, memory sticks (flash drives) can be produced for a few dollars and may be used by your potential clients daily.  If your business details are included on the memory stick you could get a lot of promotion.  Once again this idea is more suitable for IT companies.
<br /><br />
<img src='http://www.marketinghub.info/wp-content/uploads/2007/10/business-card-idea.jpg' alt='Business Card Idea' />
<h2>Industry Targeted Added Benefit</h2>
Here&#8217;s another very unique idea to get your creativity flowing, this business card is for a personal trainer and you need to stretch it to see the contact details.  Notice that the added benefit they provide is directly related to their industry.
<br /><br />
<img src='http://www.marketinghub.info/wp-content/uploads/2007/10/business-cardpersonal-trainer.jpg' alt='Business Card PErsonal Trainer' /><img src="http://www.marketinghub.info/?ak_action=api_record_view&id=36&type=feed" alt="" />]]></content:encoded>
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