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Expanding from Naruto to Anime

13th April 20084 Comments
One of my websites which I discuss here in SEO case studies is www.narutowallpaper.biz which gets about 15,000 uniques per day. Well I am done with Naruto as a topic, the website has plateaued because I rank on the first page of image search for almost every Naruto related keyword - there are no keywords left to target.

Image search is my favored traffic source for wallpaper sites because of the significant amounts of traffic is brings without too much effort. To increase traffic and revenue my options are these: expand my traffic sources, or target a more broad topic than Naruto. Since image search seems like the best traffic source for wallpaper websites I’d rather not find new and different traffic sources, so I’m going to be expanding from Naruto to Anime. Anime is the animation style which Naruto fits in to, so if my topic is Anime I can target 10 or 20 times as many keyword than I can with Naruto, as with an Anime website I can target: Naruto, Dragonball Z, Bleach, One Piece, and the list goes on.

Since I am making this change my focus will no longer be on www.narutowallpaper.biz but will now be on www.downloadanime.biz. Download Anime is an anime wallpapers website and is currently one month old, has about 700 uniques per day and is growing steadily. I am currently adding content, building backlinks, and waiting for the Google ImageBot. Prepare for another SEO case study (some time)!

Popularity: unranked [?]

4 responses so far ↓

  • 1 Chris // Apr 14, 2008 at 7:27 pm

    I’m really impressed with your clear strategy and goals for your projects. I can see your planning pays off and is definitely smarter than just building a pet project and hoping it becomes popular.

  • 2 ricky // Apr 23, 2008 at 5:40 am

    Haha cool man! Can’t wait untill your results get bigger!

  • 3 .c1 // May 10, 2008 at 6:33 pm

    Hey, I have been studying Narutowallpapers.biz for some time now. I am going to open up an anime wallpaper site as well. And the one thing I don’t get is, how do you get some much visitors with only a few wallpapers?

  • 4 admin // May 19, 2008 at 5:36 pm

    .c1, image search can send very significant traffic, so you don’t even need many images to do well.

    I get 15,000 visitors per day from ~100 images.

    My new site is getting 1000 visitors per day from image search after only 2 images have been indexed. :O I’m still waiting for the rest to be indexed…

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