Increase Adwords ROI with one simple change

What percentage of the clicks on your ad don’t convert simply because the price is too high for them? 20%? 50%? Whatever the percentage is, it’s wasted money. Luckily for us these useless clicks can be easily avoided by one simply change to your ad copy – listing the price.

Here’s an example of the change you may make to your ad copy –

Make over $500 in two hours – guaranteed.
Make over $500 in two hours – guaranteed. Only costs $50.

When you outright list the price of your product there is no chance of people clicking to find out the price, thus decreasing the amount of clicks but keeping the same amount of conversions. With less clicks you have a lower investment but with the same amount of conversions you have the usual return – this means you have a higher ROI (return on investment).

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