New banner design increased page views per visitor by 20%

I paid a designer $30 to redesign the banner of with hopes of improving the look of the site, the designer successfully made a better looking banner (I conducted a poll) but I also received something I wasn’t expecting; the page views per visitor increased from 5.5 to 6.5 overnight, and the banner is the only thing that was changed.

There was no change in traffic sources, no change in content, just a change in look and feel. An extra 1 page view per visitor multiplied by the 15,000 uniques per day that gets and I will have an extra 15,000 ad impressions per day, the banner will pay itself off in no time.

For people who are interested, following are the original and new banner designs. Here is the designer’s website.

Original Banner
New Banner

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