Keyword Research
If you are hoping to receive traffic from search engines, you need to be targeting keywords which people actually search for - the tool I prefer to use for keyword research is Keyword Discovery. Before deciding to the buy the domain www.NarutoWallpaper.biz I only knew that I wanted to develop a website providing wallpapers so I searched for the term ‘wallpapers’ in KeywordDiscovery. The most searched for ‘wallpapers’ phrases are ‘wallpapers’, ‘anime wallpapers’, ‘psp wallpapers’, ‘free wallpapers’ and ‘naruto wallpapers’.
More Keyword Research
Each of the sub-pages must target other key phrases within the niche so I return to KeywordDiscovery and this time rather than search for ‘wallpapers’ I search for ‘naruto wallpapers’. The results this time give you ideas for what pages you should create. Naruto is a cartoon series so I created sub-pages for each character in the series, once again searching in KeywordDiscovery for ‘(character name) wallpapers’. Each time I want to create a new sub-page I find the optimal keywords to target through KeywordDiscovery.Optimizing the Pages
After you’ve decided on the target key phrases for your pages you should make sure then each page includes its respective key phrase in the page title, the URL and the page content. The website I developed for www.NarutoWallpaper.biz is database driven so each wallpaper has a separate sub-page with an auto-generated page title, ‘(character name) wallpaper’.Getting Indexed
Once the website is up and running you will want to have the pages included in the search engines, to make things simple I will refer to just Google. Google doesn’t index your website unless it finds other websites linking to it, I will discuss building backlinks in the next section. Google does have a submission page but I see no good reason to use it; if you have backlinks you will be added to the index automatically. Having backlinks pointing towards your website will get your homepage indexed along with some sub-pages but to get all of your sub-pages indexed you should create a sitemap, a sitemap is a file listing all of your pages. There are two main types of sitemap, the HTML Sitemap and the XML Sitemap, both will help to get all of your sub-pages indexed but I prefer the XML Sitemap. After you’ve created your sitemap you should submit it to Google Webmaster Tools to help them find your sitemap.Building Backlinks
As I said above, building backlinks will help to get your pages indexed but the main benefit of backlinks is that they improve your search engine rankings. The benefit of a backlink depends mainly on two things, the quality of the website linking to you and the anchor text of the link. As an example, in the link Naruto Wallpapers ‘Naruto Wallpapers’ is the anchor text so this backlink will help the website I am linking to rank for the key phrase ‘Naruto Wallpapers’. To build backlinks to a new website I start by contacting similar websites asking if they would like to link to your website or if they would like to exchange links with you. To find potential websites to contact I search Google for something like naruto inurl:contact.php. Each related website that links to you helps to boost your search engine rankings. Another method of backlink building is blog commenting or forum posting, if your website is relevant to the discussion you can give your link. Make sure you only display your link if it useful though, otherwise it is spam. Social bookmarking websites like Digg and StumbleUpon can also provide backlinks. Social bookmarking can also be a good traffic source if your website is very useful or interesting.Wait, Wait, Wait
As you saw in the first image it took 1 week for www.NarutoWallpaper.biz 1 week to start receiving traffic from search engines and 3 weeks to see any substantial traffic. This is nothing to worry about, it’s because the search engine spiders take a while to find all of the backlinks pointing towards your website although some people may blame this delay to the sandbox effect, I don’t believe in the sandbox effect, I think it’s simply a delay while the spiders find the backlinks. While you’re waiting you might like to create some more keyword targeted content.Statistics and Traffic Tracking
To find out which keywords are bringing you visitors a tracking program is necessary, my two favorite programs are AwStats and Google Analytics both of which are free. The first image was part of the Google Analytics package. As you can see in the first image, the main key phrases bringing me traffic are ‘naruto wallpaper’, ‘naruto wallpapers’, ‘akatsuki wallpapers’ and so on. Once you know which key phrases are bring in the traffic you will want to find out what you rank for each phrase, to do this I use the Digital Point Keyword Tool which lets you track your rankings on a daily basis. If you find a keyword ranking in the top 11-20 you should work to improve your rankings for this term, you will receive far more traffic for a top 10 ranking than a rank 11-20 and there’s not a huge amount of work involved with improving from rank 11-20 to top 10. At the moment I am ranking 11-20 for ‘Naruto Wallpapers’ so once I reach top 10 the search engine traffic will increase a lot.Repeat
Once the above steps are complete the only thing left to do is repeat them until you reach your desired rankings and traffic. Do further keyword research and create new sub-pages based on this research, keep optimizing your pages and keep building backlinks to the homepage and sub-pages. If your website is of high enough quality your backlinks will grow naturally, you won’t need to do much more backlink building.Popularity: unranked [?]
50 responses so far ↓
1 Travis // Sep 27, 2007 at 2:34 am
Great post
2 Andrew Sidders // Sep 27, 2007 at 8:13 am
Good advice!
3 Solidghost // Sep 27, 2007 at 5:27 pm
Good case study. Yu will get more even traffic in a few months time.
4 SEO Case Study » Authority Sites Directory Blog // Sep 27, 2007 at 5:37 pm
[…] Engine Optimization (SEO) for a website which has wallpapers for downloads. You can check it out here. Yes, if your website is of a different subject, it is still a good read and it has all the […]
5 Seo Tips // Sep 29, 2007 at 11:44 pm
Thanks for post , just concentrate on few keywords instead of 1
Thnaks
Tulip
6 Chad // Sep 30, 2007 at 9:05 am
I enjoyed reading over your info.
I am far from completing my site, but I am working
on it and plan to use some of your tools.
Thanks..
7 zainul // Sep 30, 2007 at 9:20 am
can i know what is the R/S or KEI that you think is acceptable? i’m curious abt this thing so much.
8 admin // Sep 30, 2007 at 9:32 am
I’m not very interested in the KEI, I just check if the keyword search frequency if worth my time to optimize for and if ranking top 10 for the keyword is achievable.
I usually go for keywords that get 100+ searches per day and have less than 5 million competitors.
There are other things I consider as well, including if Wikipedia is in the top 10. I hate competing against Wikipedia, hehe.
9 Neil // Oct 1, 2007 at 7:00 am
Very straight forward and easy to understand. Great job!
10 Max Design - standards based web design, development and training » Some links for light reading (2/10/07) // Oct 2, 2007 at 4:51 am
[…] SEO Case Study - NarutoWallpaper.biz […]
11 SiteVoter Link Community // Oct 2, 2007 at 6:37 am
SEO Case Study…
Interesting case study about how some wallpaper site has raised in the Google SERP’s within no time!…
12 Phiip // Oct 2, 2007 at 8:41 am
Great article. Clear and simple, thanks.
I’ll do what you say for my next site !
13 SEO Case Study at Blog Earners // Oct 3, 2007 at 6:24 am
[…] MarketingHub.info posted a nice SEO case study. It shows how he went from zero to 400 Google visits a day within a month. It’s a good and simple SEO case study. Learn from it! Similiar PostsFirst Google search visits for BlogEarners […]
14 James // Oct 5, 2007 at 6:55 am
Did you register the domain name many months before you built the site? I ask this because of your non-belief in the Sandbox theory.
I am convinced that newly registered domains are penalised by Google for several months. New domains I have launched have performed poorly for months and then rise up the SERPs without any other SEO efforts.
Whereas new sites where the domains were bought a year ago seemingly perform well immediately.
15 Dan // Oct 5, 2007 at 8:47 am
Wallpaper sites get hardly any traffic, i say stay far away!
Heh, you’ll never outrank me for naruto wallpapers. tehehe
16 admin // Oct 5, 2007 at 1:21 pm
James, the case started the day I registered the domain. I also developed the website in that time which took about one day. I don’t believe in the sandbox, but you can see in my analytics report that there was a 3 week delay before I received any decent traffic; I think this is a delay while the spiders find the backlinks pointing to the site.
Dan, it’s nice to see you here. Judging by your Alexa rank, 40,000 compared to my 150,000 I’d say there’s quite a lot of traffic for Naruto ;). I am currently rank 6 for ‘Naruto Wallpaper’ and page 2 for ‘Naruto Wallpapers’. I probably wont outrank you any time soon but maybe some time in the future; your website is a year old while mine is only 1 month old.
17 Manik // Oct 5, 2007 at 9:32 pm
Great experience. I am myself learning SEO and using them on my site. I had to ask here and there in forums to learn as much as I could. And its really rewarding I was able to get several keywords up on the first page in two months of SEO work. Experience makes it better. When we learn new things it may work, may not. But we will never know until we apply it. Thanks for the inspiring writing.
18 Brandon Drury // Oct 8, 2007 at 6:31 pm
It’s interesting that you don’t believe in the sandbox. While I’ve never had problems with super easy terms, any time I’ve ever hit it hard for aggressive terms, I’ve always been penalized 6-9 months.
Brandon
19 admin // Oct 8, 2007 at 8:27 pm
Brandon, I think it is simply that it took you 6-9 months to meet the necessary amount of backlinks to reach your target rankings. There is also the delay for the spiders to find all of the backlinks.
For easier search terms you may only need a couple of backlinks to reach the first page but you might need 50 quality backlinks to reach the first page for a more competitive term. Whether building 2 or 50 backlinks, each will take time but the more quality backlinks you need the longer it will take to build, that is why it takes longer to rank for more competitive terms.
I don’t think there is a set time delay, or sandbox, but there is a delay while you build backlinks and while the spiders find those links.
20 Anxiety attack // Oct 15, 2007 at 6:21 am
I have enjoyed this post. Very informative and thanks for the keyword tool link. I used a different tactic where I purchased a page on a PR6 site. The page was used to discuss my site in keyword rich and deep linking terms. It was fully indexed within 3 days on the top 3 se’s. I found the page hit the top 5 positions even against millions of other sites with a variety of keywords long tails etc. To say the least, traffic has increased exponentially to my main site, about 30% of the pr6 page traffic.
This process did away with the back links for my website and the 3 se’s indexed my site well, it is over 150 pages with about 60% listed.
I would be interested to know how your ctr went with your ad units. Are you seeing a result or do the visitors love your site so much that they don’t have a click here or there?
21 admin // Oct 16, 2007 at 6:13 pm
The CTR I get from search engine visitors is about 3x better than general visitors like from website referrals.
22 Robert // Oct 17, 2007 at 9:44 am
Nice job with this seo tips. I do all you say and now hope to get more traffic at my website.
23 viva4google // Oct 20, 2007 at 8:01 pm
Wonderful tutorial.. I loved i and started to use most of your tools..
An off topic question, What script did you use for making the website? It looks very simple and nice.
Keep up the good work
24 admin // Oct 20, 2007 at 8:59 pm
I’m glad you like the case study, I’m going to post an update soon. My search engine traffic has doubled since I posted this 1 month ago.
I actually developed the website myself but I about to start selling it as a turnkey wallpapers/gallery website as I have had several people asking to purchase it. I’ll send you a link once I have set up a sales page.
25 Mount Laurel // Oct 23, 2007 at 7:59 am
hello admin, you have this nice article. this one will help all those who are new on SEO. the step by step procedure you did make us understand it more clearly.
i rate this article 10/10.
26 Mount Laurel // Oct 23, 2007 at 3:57 pm
hello can i ask how would you put those keywords in the content? by links?
27 admin // Oct 23, 2007 at 8:17 pm
Having them in the title of the page is very good, having them as backlink anchor text is also good and having them in the content is ok.
28 Mount Laurel // Oct 24, 2007 at 8:29 am
really tnx mr. admin. i’m really new on that cause i thought that after i get those keywords i just put it on the meta tags…
im planning to create a site for Typo3 a CMS , maybe a podcast or video blogs thats why i reading it again and again.
29 admin // Oct 24, 2007 at 8:35 am
I’m glad you found it helpful. The title tag is more important than the meta tags so make sure to focus on that.
30 Hopkin // Oct 26, 2007 at 12:45 am
You mentioned that you build the site up in about 1 day. I was just wondering how did you get all the wallpapers that fast, or how do people usually get unique pictures at their site easily?
Anyways, great post!
31 admin // Oct 26, 2007 at 3:44 am
I developed the deisgn/code/on-page SEO on the first day/week but I slowly added the wallpapers.
32 Chad // Dec 2, 2007 at 10:30 pm
How important is it for SEO purposes for your blog/website to have be named for your top keyword?
Say I did a search and found a good keyword like you did for your site but all the good domains/blogs are taken for these words.. Would it still work to target those keywords but have a name that is just similiar but not exact as my name.
While I set up the title and everything else built around my main keywords..
33 admin // Dec 3, 2007 at 3:59 am
That will still work fine.
34 Chad // Dec 3, 2007 at 9:19 am
Sorry to keep bothering you, but I have another question..
I have a blog that I am building and trying to Optimize for
search engine purposes and I am using the program called Web CEO
to tell me whats wrong with my site in the search engines eyes.
It says I have to much content it says not to have over like 1200 words in the body of your website..
I thought you were suppose to constantly put content on your pages so that Google would keep finding your new info..
What are your thoughts on this?
35 admin // Dec 3, 2007 at 5:25 pm
You should be adding extra pages to your website, not extra content to one page. Web CEO means that one of your pages has over 1200 words. I wouldn’t be too worried about the length of your website.
36 denverrusell // Dec 16, 2007 at 5:00 am
nice post, i started a site last months, and i did all your keyword research technique in here. after 3 week, my site goes to 5th page of google. and I still find ways to get high traffic beside keyword research. i did stumbleupon and digg exchange…
37 SEO // Jan 2, 2008 at 10:20 pm
Finding the right keyword is must. Nice post.
38 dingmo // Jan 16, 2008 at 4:52 pm
nice guide a little simple though. it gets more work intensive to build up a website for quality repeated traffic or one that doesnt really use a high targetted key word
39 Gerald // Jan 16, 2008 at 11:26 pm
i have a question..i have bought a domain which is about one week old as i write this..i have uploaded the images on the site and want to do some backlink building..the question is this:-
If i write an article and post to hundreds of article directories with the appropriate anchor text in the resource box, will google penalise me if i get these back links very fast bearing in mind the domain name is about one week old?
40 admin // Jan 17, 2008 at 1:42 am
dingmo, I’m at a constant 8000 uniques per day with not much more than what is listed here.
Gerald, the domain age shouldn’t make much difference but either way I don’t think a single article submission will have more than a tiny SEO benefit.
41 bohol // Jan 17, 2008 at 3:58 am
I’ll definitely try the techniques presented in this case study. Honestly, I didn’t care much about SEO before and it’s only last month when I saw it’s real potential.
questions:
1. Do I have to care about how much is the CPC value of my chosen keyword? What tool(s) do you use?
2. I saw that you monetize your site with google, do you have any other scheme? I suppose the partners sidebar is from TLA, right?
BTW, I like your template. You definitely applied the heatmap technique.
42 admin // Jan 17, 2008 at 5:55 am
bohol, since writing this article Naruto Wallpaper has now reached 8000 uniques per day from search engines (mainly Google). I really love SEO.
High CPC is great if you are also able to get lots of traffic, that’s when you start getting the big money. Sadly http://www.NarutoWallpaper.biz is not a high CPC topic but since it has high traffic the revenue is still decent. Keywords Database helps to find high paying keywords, also the Google Adwords Keyword Tool or Keyword Elite.
Naruto Wallpaper was initially monetized solely with Adsense but the CPC is quite dismal, $0.03 CPC, so I have been looking into other monetization methods. I am currently trying out ZangoCash, it is making 3-4 times as much as Adsense but it is adware so I’m not sure if I will keep it there permanently.
I don’t have any paid links, the partners in the sidebar are link exchanges.
43 Gerald // Jan 20, 2008 at 10:06 pm
hey
three days ago i logged in to my adsense account and for my pictures website that i created using your script, i saw i had made $1 our of very few page impressions(less than 100). The site is less than 3 weeks old
This is interesting..will keep you updated
44 admin // Jan 21, 2008 at 1:08 am
That’s nice eCPM Gerald, I get less than $1 per 1000 impressions, ;). Although I get quite a lot of impressions - about 40,000 per day.
45 Gerald // Jan 28, 2008 at 1:51 am
Hi.
..less than 10 dollars..i will try to change the ads to be blue in color to see if i can get better CTRs..
My site got stumbled..got over 1700 visitors..though the adsense revenue was very dismal
46 admin // Jan 28, 2008 at 4:24 am
StumbleUpon traffic converts badly. $5 eCPM is impressive for stumble traffic.
47 Bhanu Taneja // Feb 10, 2008 at 11:19 pm
Hey,
Thanks a lot for nice tips to improve a wallpapers ranking in search engine and also to earn maximum revenue from adsense.
SEO has become the most important part of the website today as there are billions of websites and SEO can only bring traffic to the website.
Well I am working to improve its ranking and also on my website http://www.picsnwallpapers.com and gallery http://gallery.picsnwallpapers.com to look gud as visitors do come back.
Again Thanks
48 Ricky // Mar 30, 2008 at 1:47 am
Hey there man!
Thanks heaps for the excellent article, this will help me very much in my next site as im new to seo!
Glad you are doing so well and earning something for all your hardwork :):):) *cheezy grin* lol
49 Ricky // Mar 30, 2008 at 10:45 pm
Also How did you find out how many competitors there are for a keyword?
As i want to find out how many competitors there are for another keyword?
Thanks!
50 neo // May 19, 2008 at 12:32 am
thanks for sharing this nice seo case study …
was very useful … hope to see more of case study in the near future
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