Targeting Location Specific Keywords for Easy Traffic

Location specific keyword such as ‘Florida Internet Marketing’ have one specific advantage; they can have reasonable searches per month and usually have minimal competition. Location specific keywords are most common for services like Web Design, Internet Marketing or Search Engine Optimization. Here is an example of the lack of competitors for location specific keywords – ‘Florida Internet Marketing’ and ‘Internet Marketing Book’ both get 160 searches per month but ‘Florida Internet Marketing’ has half the competitors that ‘Internet Marketing Book’ does, only 700 compared to 1400. In this example the location specific keyword is twice as easy as the general keyword to rank highly for.

To find these location specific keywords is simple, simply search for the service you want to rank for in a keyword research tool such as KeywordDiscovery and skim over the results looking for locations. Once you have collected your keywords and their searches per month you should make sure that they are not very competitive. Do a search in Google for Florida Internet Marketing and check the ‘Results 1 – 10 of about *’ section, if there is less than 10 competitors per search you have a winner.

For the service ‘Internet Marketing’ I collected four location specific keywords –

Keyword Searches Competitors C/S Ratio
Internet Marketing Denver 227 515 2.27
Colorado Internet Marketing 145 441 3.04
Calgary Internet Marketing 137 284 2.07
Florida Internet Marketing 168 702 4.18

These four keywords are all quite easy to rank on the first page of the search engine results for. More popular services such as Web Design have location specific keywords as well with more searched but equally more competitors. Targeting location specific keywords can be an easy way to break into a competitive industry. For example, ‘Brisbane Web Design’ has 300,000 competitors while ‘Web Design’ has 200,000,000. This method of keyword research and targeting can be very beneficial for newer websites that don’t yet have the authority to rank for highly competitive keywords.

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