Too many people believe that cloning a successful website will bring them riches and fame, sadly it won’t. The most important marketing technique every person will benefit from knowing is to differentiate yourself from your competition. If somebody sees a clone of YouTube they have no reason to use it since it doesn’t offer anything […]
Entries Tagged as 'Theory'
The single most important internet marketing technique
January 8th, 2008 · 3 Comments
Tags: Theory
Color Meanings and Internet Marketing
October 19th, 2007 · 3 Comments
Color plays an important role in a potential customer’s decision making process, certain colors set different moods and can help to draw attention. One good example of successful use of color psychology is in the Apple iPod advertisements, they use simple tritone color schemes of black, white and a bright background color. The bright background […]
The Four Ps of Marketing (and the Four Cs)
October 8th, 2007 · No Comments
The Marketing Mix (the four Ps of marketing) is an important part of any marketing plan. The Marketing Mix is the combination of Product, Price, Place and Promotion. Considering all four parts of the Marketing Mix gives you the best chance of successfully marketing your product. Descriptions of each of the four Ps follows. Product: […]
Tags: Theory
