The Importance of Internal Linking

My website Naruto Wallpaper ranks 1st for ‘Christmas Girls’ on Google and 1st AND 2nd on image search. This keyword was bringing me 5000 uniques per day over the Christmas period. There are 9,000,000 competitors for this keyword so to rank 1st you would assume I have many good backlinks to my Christmas Girls sub-page, well I don’t. I have almost no backlinks from other websites, but I do have an internal backlink to it on every page of my website (in the right-hand sidebar).

So from this case you can see that external backlinks are not necessary to rank highly. The sub-pages of Naruto Wallpaper generally have a PageRank of 4 which I’m sure did help me to rank for ‘Christmas Girls’. Since the ‘Christmas Girls’ sub-page gets an internal link from each of my pages, it gets roughly 100 PR4 backlinks.

So in my future SEO strategy I will focus external backlinks to my homepage, which will leak PR to the sub-pages and from each of my sub-pages I will have a link to the pages targeting my main target keywords (with good anchor text).